In 1970 the family acquired the first electric machinery that helped improve the wine-making process, as well as the quality of Santorini wine, thus gradually they began bottling with the first semi-automatic wine-making and bottling equipment. The family’s first labels were ‘VOLCAN’ and ‘LAVA’.

Today, the winery continues to produce the highest quality of Santorini wine under the vision and care of the fourth-generation continuator of the Koutsogiannopoulos family, Giorgos, who replaced the wooden machinery and tools with modern equipment made of stainless steel.

In the meantime, withstanding the tides of time, the tunnels and the storage area of the family’s winery were waiting to reclaim their past glory and revive centuries-old memories. Thus, the fourth generation of the Koutsogiannopoulos family felt inspired to realize a noble plan, not only to honor their forefathers and their endeavors but also leave a cultural legacy of their own: The establishment of a Wine Museum in the same property that housed the old winery.

It took twenty-one years of hard work, patience, and perseverance to create the Koutsogiannopoulos Wine Museum. This endeavor was funded entirely by the family and was reconstructed by manual work since the area is narrow, long, and low-ceilinged. By founding the Wine Museum on the same land as the winery, the family wished to preserve their cultural heritage for the present and future generations.The Wine Museum is a natural 300-meters-long labyrinthine volcanic cave, eight meters below ground, showcasing the long-standing wine culture of Santorini. Embarking on this ‘intoxicating’ journey back in time, visitors now can learn about the life of local vine-growers and the intricate craft of wine-making from 1660 to 1970, through an array of rare exhibits and uniwue works of folklore art that are an integral part of the family’s — and Santorini’s — history. The whole range of tools, vessels, and machinery in the museum are genuine pieces that have been used by past generations of the Koutsoyannopoulos family.

Taking their love of wine a step further, the Koutsogiannopoulos family revives the ancient Greek practice of wine festivities, called Anthesteria, following the footsteps of the ancient Greek God of Wine, Dionysus. The family holds wine and food feasts at a specially designed place within the winery, where people rejoice celebrating the ancient art of wine and its precious products.